Last month, something stopped me in my tracks while I was creating coaching content for my coaching channel. I was teaching “How to start a YouTube channel”, going through the motions, when I had a realization that didn’t sit right with me in terms of content trends. For years, I’ve been deeply familiar with SEO—it’s my jam. I love it. SEO is how I understand trends and make money online efficiently. When you grasp the magic of SEO, making money becomes much easier than just throwing spaghetti at the wall. My content was strategic, high-paying, and even though it wasn’t…


